Nowadays, “shopping” is seemed to be very familiar with everybody in a modern society. When society and human life are developing more and more, shopping becomes more well – known. As a dynamically economic center, Ho Chi Minh City is not only known as a famous place for tourism, but it is also considered as a popular central entertainment, especially shopping activities. That statement can be clearly demonstrated by the appearance of many shops, supermarkets, shopping plaza which people can find on any streets in Sai Gon. For example, Diamond Plaza, Saigon Shopping Center, Tax Shopping Center, Zen Plaza, and Parkson are known as the famous and modern shopping centers in the eyes of luxurious customers, or foreigners. As to contribute a portion in this dynamic city, in November 2006, Eden Mall has been established in November 2006. Eden Mall will be a “common and strange” shopping center with every customer.

Eden Mall is located at a position which faces with 3 main roads Nguyen Hue, Dong Khoi, and Le Loi is the most beautiful and convenient location in Ho Chi Minh center. Another reason to make Eden Mall more special is the same place of Passage Eden – a famous shopping center for foreigners at Saigon before 1975. Moreover, this was also the location of Queen Bee discotheque, and Tieng To Dong bar that can not be forgettable in minds of whoever went to there. Additionally, the appearance of Eden Mall will takes everybody back to the past active Passage Eden and ensures that it will be a popular shopping center with Ho Chi Minh citizens.

When coming to Eden Mall, customers will be surprised at the architecture which is the combination of modern and classical France design that will be unforgettable. This place will promise for a special shopping center with everybody. Besides that, Eden Mall is also stranger because of new and variable services with suitable prices. This mall will satisfy customers’ demands in famous fashion brand, jewelry, and cosmetic, etc. Additionally, some interesting services are also added in Eden Mall such as restaurants, stocks, etc. which will make customers more convenient whenever they come here. Those services will be applied in May 2007.

Eden Mall which is invested by Eden Joint Stock Company – a vanguard in Vietnamese services field was established with a hope that it will be a familiar shopping center in the hearts of everybody who comes to Ho Chi Minh city. Eden Mall swear that will brings to customers the high quality of services, and added-value will increase incessantly.